Posts Tagged ‘UFC on Fox’

The stakes for UFC on Fox couldn’t be higher

Dana White is counting on his heavyweights to plow the UFC into the mainstream on Fox. (Photo courtesy of Paul Thatcher/Fight! Magazine)

(Courtesy of BostonHerald.com)

Tonight’s UFC on Fox, which features UFC heavyweight champion Cain Velasquez vs. Junior dos Santos, is a show so monumental it could forever change the landscape of mixed martial arts.

If everything goes right from Anaheim, Calif. at 9 p.m., the UFC will be one step closer to establishing themselves as major players in the sport industry. UFC president Dana White has never hid the fact that he wants his brand to be on par with the NFL, a lofty goal but getting the sport on network television is a step in the right direction.

Tonight, of course, has to go off without a hitch. It’s easier said than done when you’re only showing one fight. Granted, the fight between Velasquez and Dos Santos is perfect for this because quite frankly, everyone loves heavyweights. And tonight, fans from all over will be able to watch the top two best heavyweights in the world fight and fight for free.

“This is without a doubt the biggest fight in UFC history. This thing started as a small fringe sport and has grown to what it is today,” White said. “(Tonight) as we step out onto Fox, millions of people will see UFC who’ve never watched before. As we take this step forward into what we call ‘mainstream,’ we were much more fortunate in that we were able to hand pick a fight that we wanted to put on Fox. If I had to do it all over again, this is still the fight I’d pick to put on network television.”

White has already said that even if tonight’s fight gets over early, no other fights will be shown. There are multiple things that could go wrong – a quick knockout, a disqualification, a boring five round affair or even a fight being stopped due to a cut. But it’s a risk White and Fox executives are willing to make.

Though this is a first for the UFC, to be on a major network, it’s not a first for MMA. Elite XC had three shows shown on CBS in 2008 and the results were interesting to say the least. Though viewers peaked at 6,510,000 making it the most watched MMA event in history, the main event was subpar. Elite XC’s grand idea to try and build around Youtube sensation Kimbo Slice, in hindsight, was poor planning.

Now the UFC will do it right. Not with a gimmick fight, but with one of the most intriguing MMA match-ups in the world. And though White has his sights set on the NFL, it’s still boxing who they’re going head-to-head with. And tonight couldn’t be a better test as one of boxing’s biggest draws, Manny Pacquiao, takes center stage.

“We’re obviously stoked (to have this event on FOX),” said Fox Sports Chief Executive David Hill. “We’re all huge boxing fans and I think with the death of Joe Frazier, it made people realize that everyone remembers what a great boxer and competitor he was, and the will to win Joe Frazier had. Everyone started talking about the golden days of boxing and what happened to it. To be coming back on primetime with a fight like this, it’s kind of like the dawn of a new era. It’s like a phoenix coming from the ashes.

“What boxing was to my generation, UFC is to my son’s. By the end of these seven years, UFC will be mainstream.”

Tonight’s prelims can be seen on Facebook or Foxsports.com, starting at 4:45. The UFC on Fox: Pre-Fight Show  starts at 7 p.m. on Fuel TV, which will also host the post-fight show at 10 p.m.

UFC on Fox Fresh Faces: Swanson, Uyenoyama, and Lucas

Saturday is one of the biggest days in the history of the UFC. With a heavily promoted champion fight between Cain Velasquez and Junior dos Santos, it’s clear that the UFC and FOX view this night as a chance to take mixed martial arts to another level.

One of the unfortunate side effects of this event, though, is that a solid undercard of fights has been relegated to live streams on Facebook.com and Foxsports.com. Of course, free fights are free fights, and the UFC on Fox undercard will feature three fighters making their promotional debut during this historic event.

Meet them in this edition of Fresh Faces.

Cub Swanson (photo courtesy of Paul Thatcher/Fight! Magazine)

Name: Cub Swanson

Weight class: Featherweight

Fighting: Ricardo Lamas

Record: 15-4 (4 (T)KOs, 7 submissions)

Recent body of work: Earned a split decision over Mackens Semerzier at WEC 52 last November

Who he is: Cub Swanson has built his reputation on excitement. A three-time Fight of the Night winner in the WEC, Swanson came within one win of fighting for the WEC featherweight title, but ended up on the wrong end of a highlight-reel flying knee from eventual champion Jose Aldo. Since the UFC/ WEC merger, Swanson had been scheduled to make his UFC debut against Erik Koch on two separate occasions, but injuries forced him out of both bouts. Now, after a year of inactivity, the Greg-Jackson trained fighter finally gets to make his long-awaited debut in the Octagon.

Darren Uyenoyama (Photo courtesy of Paul Thatcher/Fight! Magazine)

Name: Darren Uyenoyama

Weight class: Bantamweight

Fighting: Norifumi “Kid” Yamamoto

Record: 6-3 (1 (T)KO, 3 submissions)

Recent body of work: TKO’d Shuichiro Katsumura at The Way of Shooto 5 in September 2010

Who he is: Darren Uyenoyama earned his nickname ‘Bonecrusher’ after he accidently broke a training partner’s arm in a sparring accident. A Brazilian Jiu-Jitsu black belt, the San Francisco-based Uyenoyama has spent time fighting on both sides of the Pacific, earning a 3-0 mark in Strikeforce in the U.S. and traveling overseas four times to fight in Japan. It has been just over a year since Uyenoyama last fought, and he will look to put together back-to-back wins for the first time since early 2008.

Matt Lucas (photo courtesy of Paul Thatcher/Fight! Magazine)

Name: Matt Lucas

Weight class: Light Heavyweight

Fighting: Aaron Rosa

Record: 14-2 (7 (T)KOs, 3 submissions)

Recent body of work: Knocked out Shawn Frye in 42 seconds at Rage in the Cage 152 last May

Who he is: Fighting out of Arizona Combat Sports, Matt Lucas has spent the majority of his career in the Arizona-based Rage in the Cage promotion. After starting his career 9-0, Lucas hit a brief two-fight skid, losing both contests by submission. Since those loses, though, Lucas has racked up five straight wins, four of which came by first-round TKO. In all, Lucas has finished nine of his 16 career fights in the first round, and has only been to decision four times.

Cameron Gidari is the official writer for TapouTVTC.com. Follow him on Twitter at Twitter.com/GidariTapouTVTC

UFC on Fox Weigh-in Results

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Rear Naked Choke Radio: Newsday’s Mark LaMonica, UFC Encyclopedia author Tom Gerbasi

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Rear Naked Choke Radio comes atcha live from LA Boxing in Paramus, N.J. as Joe Rizzo and Jeremy Fullerton get you ready for UFC on Fox and a pair of Bellator Season 5 tournament finals.

Newsday’s Mark La Monica (Twitter: @LaMonicaMMA) joins the guys to talk about the impact of the UFC’s first move to network television and also the recent purchase of a majority stake in Bellator by Viacom.  Tom Gerbasi, editorial director for Zuffa, comes on to discuss his new book, the UFC Encyclopedia, and the other goings on around the company.  Tom also gives a career retrospective of the late Joe Frazier.

Joe and Jeremy will picks the weekend fights against the odds, including the UFC heavyweight title match between champion Cain Velasquez (minus-165) and Junior Dos Santos (plus-135), and the tournament title matches at Bellator 57.

Rear Naked Choke Radio streams live from LA Boxing in Paramus, N.J. on MMADieHards.com Wednesdays at 6:45 p.m. ET (unless otherwise noted) and is part of the MMA DieHards Radio Network. If you cannot catch the live stream, it is available on demand RIGHT HERE shortly after completion of the broadcast. We’re also available on iTunes and TalkShoe.

MMA Beatdown radio: Cole Escovedo, Bas Rutten

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MMA Beatdown radio is back on MMADieHards.com and the MMA DieHards Radio Network as Mike and Amy talk to HDnet’s Bas Rutten and UFC fighter Cole Escovedo.

Bas Rutten (twitter: @BasRuttenMMA), an HD Net staple on “Inside MMA” will tell us about his brand new show on Fuel TV.  He’ll also be taking your questions!

Cole Escovedo (twitter: @coleescovedo) is slated to face Alex Caceres on UFC’s first “UFC on Fox” card, 11/12/11 in Anaheim, CA.

The show streams live right here on MMADieHards.com on Tuesdays at 8:30 p.m. ET/5:30 PT (unless otherwise noted). If you cannot catch it live, it’s available on demand RIGHT HERE shortly after the completion of the broadcast, and also can be found on iTunes.

UFC on FOX 1 preliminary card to stream free on Facebook and FOX.com

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Spike TV to counter UFC’s debut on FOX with “UFC: Unleashed” marathon

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Guida meets Henderson, Yamamoto-Uyenoyama at UFC on Fox on Nov. 12

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UFC on Fox designed around Velasquez-Dos Santos heavyweight title fight

Unable to wait for Feb. 2014, Fox will be televising its next Super Bowl a little bit earlier.

Hyped as the Super Bowl of MMA, the UFC’s debut on Fox broadcast television on Nov. 12 will be the heavyweight title fight between champion Cain Velasquez and Junior Dos Santos.  The event takes place in Anaheim, Calif.

UFC president Dana White and Fox Sports executives David Hill and Eric Shanks made the announcement Friday on a conference call during which the parties were giddy at times.

The five-round heavyweight fight originally was scheduled for the ensuing week in San Jose, Calif. for UFC 139, but was moved up within the last 48 hours, Shanks said, recalling conversations between network brass, White and UFC CEO Lorenzo Fertitta.  The broadcast will be one hour, enough to cover the full five rounds of the fight — should it go the distance — and will include a short pre-game show, Hill said.

Should the match end briefly, Shanks said the network could re-broadcast the entire fight or plug in the best of the fights on the undercard, which White said will most likely be available on another outlet, similar to what the UFC has done on its Pay-Per-View and other recent cards.

“The way that we’re looking at this thing, there’s going to be millions of people who have never looked at the UFC before,” White said.  ”We need time to set up how the UFC works.  That’s basically why it’s being done that way.  The fans won’t notice a difference. It will be just like any other Pay-Per-View.”

“Most of the education will come through the commentary,” said Hill.  ”We don’t want to muck it up with little kinds of illustrations.”

White reiterated his constant claim that the UFC is not yet mainstream.  Fox is clearly out the change that notion, using the hype machine around the top network in America to bring in new eyes and ears to MMA.

The start is to treat the first broadcast television event in the promotion’s history the same way Fox handled matters Feb. 6, when the Green Bay Packers beat the Pittsburgh Steelers in Super Bowl XLV on their airwaves in the most mainstream sporting event in the United States.

“One thing we will be doing is launching the UFC on Fox with a Super Bowl-style red carpet and party with every dignitary we need to get out there to launch this thing,” Shanks said.

Hill dramatically put it into combat sports terms: “This is like us getting Ali-Foreman.”

White said it took a total of 3 1/2 minutes total to convince Velasquez and Dos Santos to move away from the UFC 139 card.  Normally fighters prefer to fight on PPV events because the bonus structure is higher.

That’s not the case for this event, though, since White said he expects the ratings number to “blow out of the water” the previously reported MMA broadcast records of Kimbo Slice’s CBS fights.  Those have been reported at anywhere from 4.5 to 6 million homes, and White recalled Slice’s pre-recorded match with Roy Nelson on The Ultimate Fighter as 5 million.

White said he feels there is no risk in the Velasquez-Dos Santos fight meeting expectations.  He’s betting everything he has that the heavyweights will deliver, after he and the production staff have outfitted the contest with all the bells and whistles.

He dared those on the call to name one time Velasquez or Dos Santos engaged in a boring fight.

“This is going to be an event of all events,” White said.  ”Just to be in Anaheim for this event, even if you can’t get a ticket, you’re going to feel the atmosphere and the buzz going on in town.”

Shanks said Fox producers have been working through the night in order to create promos for the event, and already will have them appearing on college football broadcasts this weekend.

That turnaround time is part of what has White overjoyed about the Fox Era of the UFC.

“We announced the deal, three hours later they were already promoting the UFC on the NFL,” White said of the original agreement.  ”And this deal doesn’t even start until January. We’ve never been treated like this.”

White and Company rarely have made a business misstep since erasing their reported $44 million in debts and building the UFC into what it has become.  Part of that success has been his management of expectations.

They’re through the roof for this event.

“The way that I look at this fight, this is our Forrest Griffin-Stephan Bonnar, but on a huge, massive platform,” White said.  ”And I am betting anything and everything that these guys are going to deliver.”

Heavyweight title fight Velasquez vs. Dos Santos to headline UFC on Fox on Nov. 12

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